Learn how digital twins help B2B marketers prevent leaks, reduce costs, and de-risk product launches through secure ...

Vereigen Media, a trusted U.S. -based B2B demand generation company that leads marketing with 100% first-party data, has today announced the expansion of its digital footprint through a new ...

B2B marketing is often seen as different from B2C marketing, and for good reason. Businesses in the B2B sphere typically view marketing strategies as a cost instead of a measurable investment. They ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Merkle’s B2B surveyed over 1,000 business strategy decision makers to gain a better understanding of what digital transformation means to organizations across various regions, industries, and sizes.

Looking to the future, I believe 2023 could be a pivotal year in business-to-business marketing. With emerging trends and technological advances driving new strategies, there are plenty of ...

B2B marketing is at a tipping point. As budgets tighten, marketers cling to demand capture and neglect brand. But new ...

Independent B2B marketing consultancy IMA, has appointed Jacinta Cali as Digital Director, adding significant firepower to ...

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

The Drum’s new video series, The Science of Buyability, has launched. The series takes its name from the groundbreaking ...

Visiting recent trade shows, some London Underground stations and even your favourite stationery superstore, you will have noticed they have become awash with multimedia displays. On the back of the ...