PET milk isn't for pets—it's evaporated milk from the PET, Inc. brand. Learn what it is, how it compares to other brands of ...

Detroit-based rapper Eminem is suing Australian beach goods company Swim Shady for trademark violation. Here's what to know.

From MS NOW and Versant to ESPN and Optimum, media and entertainment companies are shuffling letters of the alphabet to ...

NPR's Ayesha Rascoe plays the puzzle with Phil Feller of Durham, North Carolina, and Puzzlemaster Will Shortz.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the fast-paced landscape of marketing, the concept of a brand extends far beyond the ...

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...

Alright, grab your notebook and your favorite drink because we’re about to tackle one of the most exciting (and sometimes most difficult) part of starting your business—choosing your brand name. I get ...

I grew up in a household of budget shoppers. It wasn't until I moved out and started making my own money that I started splurging on name brand products in the grocery store. At first, it was just a ...

All you other Slim Shadys are just imitating." And now, the iconic rapper, 53, is taking legal action after an Australian ...