What is user experience (UX) and what does it mean? On paper, it is how a user feels when they are interacting with a product such as a piece of software, an application or a website. However, its ...

Is there a difference between CX and UX? Very much so, and understanding will only help improve the customer journey. Asking if customer experience (CX) and user experience (UX) are the same will ...

As customer experience takes center stage, User Interface (UI) and User Experience (UX) design have become crucial elements in crafting engaging digital customers. Understanding the distinct roles and ...

All enterprises, regardless of their industry, are seeking to maximise the output of their efforts whilst reducing the effort in creating the output, basically, creating ‘more bang for their buck’, ...

Many data-driven startups have uncovered that having one single user onboarding experience can ultimately make or break them. This is what I call the single onboarding misconception. Take Twitter as a ...