Microdramas are scripted series with episodes that last just a few minutes each and are filmed for mobile’s vertical screens ...

Meet the platforms, producers, and power players driving the microdrama boom - from China's ByteDance to U.S. disruptors and ...

Disney is preparing new user-facing genAI tools that will let subscribers create short-form moments with Disney characters in ...

In one of the most surprising shifts, the leadership of Microsoft has pinpointed the unexpected adversary for the gaming industry. Xbox’s real competition, it seems, is not traditional console war ...

Disney has commenced the process for fully integrating Hulu into the Disney Plus streaming app, and while that's underway, ...

Short-form videos have gained immense popularity due to their ability to capture viewers’ attention in our era of content overload and shortened attention spans. Photo by Kyle Loftus on Pexels Photo ...

Short-form videos attract attention and drive action. Fifty-five percent of consumers say they have interacted with a brand after watching its video, and 42% have made a purchase. Entertaining or ...

(By Buzz Knight) When electronic PPM measurement came to the radio business, Programmers came to the realization that our content needed to be shorter and more bite-sized, or else ratings results ...

YouTube Shorts have now surpassed videos in revenue, so don’t be surprised if creators start uploading clips over long-form ...

Peacock's short-form vertical videos have led to increased viewership of its shows and movies, TheWrap has learned ...

Disney boss Bob Iger has said the company's streaming service will soon allow subscribers to create and view AI-generated content.