Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Marketing in the travel industry is complex. While 90% of travel customers do research ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. We’ve all done it as far back as we can remember. “I saw a great movie last night.” “You’ve ...

The classic comedy ‘Baby Boom’ perfectly demonstrates the principles of perceived value and customer engagement, and the ...

Marketing archival is an important part of any successful marketing strategy. It allows marketers to track and analyze past campaigns, identify trends, and develop strategies for future campaigns.

Understanding how changes in marketing technology dramatically influence decision-making across the health sector is increasingly important in today’s rapidly changing marketing climate. Join Fierce ...

One of the problems I’m constantly running into is inadequate staffing, funding, and marketing support. It is particularly bad in tech companies because it seems like the entire industry is a poster ...

Thad is a well-known, increasingly desired, highly valued, proven narrator, bringing with him the unique ability to convert your profit-based story into a positive results orientated marketing ...

Shannon Rosic, Flyer Financial Technologies, is joined by Robert Sofia, CEO at Snappy Kraken, and Penny Phillips, co-founder & president at Journey Strategic Wealth, to examine the crucial first steps ...

Since most buyers search online, having excellent photos/videos is the best way to showcase your house or condominium and generate interest. With the prices of properties for sale in the Lake Tahoe ...

You must already know that a picture is worth a thousand words. And in the days of social networking and audiovisual platforms, even more so. That is a trend that can be seen in relation to digital ...

Answer: MarketingProfs.com contributor Jason Kassel is well aware of the importance of e-mail marketing in B2B communications. In one of his articles, he writes: More than half the nation, 143 million ...