Apple is one of the most popular brands in the world, and you don’t have to be a “techie” to instantly recognize the chrome “bitten apple” logo that has become synonymous with simplicity and quality.

To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a ...

LONDON — As a disco beat filled a staid British courtroom on Wednesday, the Beatles' record company asked a judge to force Apple Computer Inc. to remove the logo from the popular iTunes Music Store. A ...

Apple’s latest rebrand of Apple TV includes a new five-second logo sequence that looks digital but was created entirely with ...

On the opening day of a closely watched court case in London on Wednesday, lawyers for The Beatles’ record company accused Apple Computer of improperly using an apple logo to advertise its iTunes ...

While a first generation 8GB iPhone in original packaging sold on November 8 for nearly US$20,500, an Apple rainbow logo sign which once hung atop the company’s Cupertino Corporate Headquarters failed ...

Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, ...

Apple today updated Apple.com with a teaser for tomorrow's event, adding an interactive erasing feature that seems to hint at a refreshed version of the Apple Pencil. Hovering over the Apple logo and ...

On the opening day of a closely-watched court case in London on Wednesday, lawyers for The Beatles’ record company accused Apple of improperly using an apple logo to advertise its iTunes music store.

Apple's logo is one of the most iconic out there – but there's confusion over why exactly the fruit has a bite taken out of it. Is there a hidden meaning within this seemingly minimalist logo, or is ...

If you’re a die-hard Apple buff and want the world to know it, place your bid for this massive original Apple Computer sign. This sign comes from the era of the manly rainbow-colored logo and has been ...