What do you get if you cross a mobile phone camera with a marketing campaign? An unstoppable direct response mechanism, of course. Mobile devices are an essential part of everyday life. British ...

Bar code technology is about to get a face-lift, and IBM aims to be the surgeon of choice. IBM on Monday announced services to help retailers and makers of packaged goods prepare for new bar code ...

Marketers, advertising agencies and brand departments have been giving a lot of attention recently to the emerging mobile bar code market. And why not? Mobile bar codes offer marketers an exciting ...

Software maker is licensing a new format that uses colorful triangles, rather than black and white lines, to pack more data into less space. Images: Microsoft's multicolor bar code During her years at ...

April 1, 2002 – I often hear skeptics say that RFID will never take off because tags will never be as cheap as a bar code. Why? Because you can print a bar code right on the box or wrapping of an item ...

Ronald Schneider, B.S.Pharm., M.H.A.; Jonathan Bagby, R.N., M.B.A., M.S.N.; Russ Carlson, R.N., B.S.N., M.H.A. Am J Health Syst Pharm. 2008;65(23):2216-2219. In 1994 ...

Tomorrow marks the 35th anniversary of the first time a laser scanner was used to “read” a bar code, according to Motorola Inc. The company has a few of the pertinent facts from that day, including ...

Adobe Systems is set to expand its electronic forms with new capabilities for adding bar codes to forms based on the company's portable document format. The technology, announced Monday, will allow ...

They look like pixelated puzzles, or maybe a printing error. But the indecipherable ink squares hold the promise of a new form of mobile information delivery that ...

A group of academics and business executives is planning to introduce next month a next-generation bar code system, which could someday replace with a microchip the series of black vertical lines ...

The Food and Drug Administration is phasing in rules that will require bar codes on hospital medication packets to guard against errors that cause an estimated 7,000 deaths annually. Inside hospital ...