“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, co-founder and managing ...

Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. Today, most business leaders would like to see data used ...

When Socrates reportedly said the “unexamined life is not worth living,” the Greek philosopher didn’t imagine the modern internet with its seemingly unlimited ability to absorb data. Every mouse click ...

As marketers seek more transparency into their programmatic buys, they’re bypassing their demand-side platforms and going straight to exchanges and publishers to ask for log-level data about the bids ...

Quality-assurance procedures can lessen the uncertainties inherent in core and log data. Elimination of these uncertainties will help optimize the development of oil and gas fields.1 Uncertainty means ...