Many major brands are shifting investment away from big broadcast channels and towards media that invites more one-to-one ...

On average, GenAI ads score slightly lower on branded cut-through and enjoyment, and this is particularly the case when the ...

Executives at Akool and Quality Meats shared how they use the technology to make their campaigns more personal and efficient.

The majority of promotional expenditures are invested in drug samples, one of the industry’s most important marketing tactics ...

You can integrate email marketing into SEO strategies by driving email sign-ups via web pages, using email as a keyword ...

New research by System1 and Jellyfish shows AI-produced ads testing significantly better than the average traditionally made ...

This guide will walk you through how to choose the best digital marketing agency tailored specifically for contractors and ...

Sometimes the best print ads are the simplest. Ads that make the viewer double-take with a smart and striking subversion of a ...

A middle finger up to those incensed by diversity in TV ads: "We’re queer people going through a very difficult period," says ...

TEHRAN- South Korean Ambassador to Iran, Kim Junpyo, emphasized the continuation of cooperation with Iran in environmental ...

I urge us to use AI, push it, break it—but never let it replace the human authenticity that makes us good at our jobs.

In 2026 and beyond, I predict that more pharmaceutical companies will use AI in their HCP marketing workflows—namely, ...