The creator of “Blue Lock: Rivals” thought kids on Roblox might like a soccer video game with an anime vibe. It sold a few months later for more than $3 million. The 19-year-old, who asked that his ...

The online gaming platform Roblox — which allows users to create and develop their own games — has attracted the attention of some 78 million daily users. More than 40% of them are pre-teens. But ...

It can seem daunting at first, because unlike a traditional game you’d buy for a mobile device or console, Roblox is a platform, with a heavy emphasis on creating and sharing with other players online ...

If you want to see what the future of the internet looks like, peek over your kid’s shoulder while they’re using Roblox. The online platform is filled with free games, experiences, and social hangouts ...

Roblox has doubled over the last few months, with a new experience driving strong engagement. The platform is growing much faster than those of leading game makers. The stock looks expensive, but ...

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.