Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

I sat down with podcast regular Sam Thompson, and we talked about how he's planning to launch an AI-powered recipe app using ...

Meta says it's made improvements to its ad retrieval architecture, which could help businesses better reach their audiences.

Meta is revamping Facebook Marketplace in an effort to make it more appealing to "young adults" on the platform.

What brand loyalty actually means, Coca-Cola’s new AI holiday ad gets the same criticism, World Series global audience sets ...

Videos that trigger strong emotions — as deepfakes often do — generate tons of engagement, Pagoto said. In a system where ...

If you want to know how Meta makes money, here's what investors need to understand about the company's core business model.

Today my LinkedIn feed and Google News filter is showing me several stories that illustrate how we are failing to stop online scammers from stealing from our elderly.  It starts with the ...

"The real opportunity lies in using AI to deepen the relevance of powerful, mass-reach ideas, rather than fragmenting into one-to-one micro-ads that no one remembers. Creepy slop that brags about ...

WA's consumer watchdog says scams are getting more sophisticated and cheaper to make, as an AI video of state premier Roger ...

One Facebook creator has filed dozens of small claims lawsuits against in an attempt to fight the company's "broken" payments system.