Learn what Nielsen ratings are, how they are calculated, and how they can help you make informed marketing and audience ...

Amid the proliferation of media platforms, the increasing expectations of clients and the overwhelming need for simplicity, ...

Ad spend in the creator economy is expected to hit $37 billion by the end of the year, a new report from IAB found.

Explore innovative distance measurement methods for DIY projects. Learn about tools like UWB, barometers, and camera-based systems.

Paramount Global is touting a successful launch for the second season of Landman. According to the company, the Season 2 ...

Barb, the UK TV measurement body, has announced that it is searching for its next Chief Executive following Justin Sampson’s ...

Cosmic rays are high-energy particles that constantly bombard Earth from space and are influenced by the sun's magnetic ...

With a bias towards last-click low funnel channels, brands can get stuck in limbo, never truly able to prove the ...

This is the halo effect in action: one marketing channel driving results in multiple distribution channels. These effects ...

Xperi has appointed Matt Milne to serve as its President of TiVo Ads, adding to his current responsibility as Chief Revenue ...

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Ovatu received a 2025 Global Recognition Award for its exceptional customer service in the software-as-a-service sector, ...