B2B selling is complex, requiring companies to connect with multiple parties provided by targeted sales leads, and to clearly showcase their value.

Salesforce, Inc. is rated a Buy due to its positioning in the sector and ability to expand GAAP profitability. Learn more ...

PRESSADVANTAGE – Rocket CRM has announced the implementation of an enhanced Landing Pages feature, developed to support structured digital campaign management and data-driven customer acquisition. The ...

Salesforce.com (CRM) is one of the stocks most watched by Zacks.com visitors lately. So, it might be a good idea to review ...

Salesforce ($CRM) has entered a deal to acquire Doti, a fast-rising Israeli startup known for its AI enterprise search ...

Artificial intelligence is a wildcard in the selection process, most profoundly in its agentic form. AI agents 2 will help ...

Oracle's Rob Pinkerton discusses how to harness AI agents to avoid blind spots in data and processes, build a cohesive ...

From ABM to ZTP, B2B marketers have turned industry shorthand into a second language. Whether you’re navigating martech ...

Explore the most popular single sign-on (SSO) options available today. Learn about SAML, OIDC, and other SSO methods to secure your enterprise applications.

In today’s hyper-connected logistics and supply chain ecosystem, businesses can’t afford to operate in isolation. Whether you ...

When your systems align with the needs of your ideal clients, your business grows naturally and in a more satisfactory manner ...

ZoomInfo reports that 63% of corporate strategy value doesn't materialize due to execution gaps, costing $2 trillion in lost ...