Cost-plus pricing is a lot like the romance novel genre, in that it’s widely ridiculed yet tremendously popular. Almost every manager I know will claim they hate pricing based only on costs. Yet ...

Pricing strategy refers to the method by which businesses determine the selling price of their products or services. It is a multi-faceted component of overall business and marketing strategy that ...

Pricing offerings effectively can allow nonprofits to find customers who align with their vision. The process of creating the right kind of pricing can take time and requires a few important exercises ...