For many years content producers and consumers have accepted that in order for easily consumable content to exist, you need a certain level of advertising knocking around too. But as the internet en ...

Whether it’s sponsored content, advertorials, content recommendation widgets, branded content or product placement, native advertising has been around for a long time. But for a supply-side platform ...

Taboola has announced a strategic shift from its legacy of native advertising to a new performance-focused technology platform named Realize, which targets advertisers seeking scalable performance ...

In the battle against climate disinformation, native advertising is a fierce foe. A study published in npj Climate Action led ...

Google’s Gemini AI could eventually become an advertising platform, with CEO Sundar Pichai hinting at “native ad concepts” during the company’s earnings call. The big picture: What they are saying.

Since its debut in 1971, an anti-pollution ad showing a man in Native American attire shed a single tear at the sight of smokestacks and litter taking over a once unblemished landscape has become an ...