Not every customer is the same. Some buy quickly, others take months. Some are loyal, others vanish after a single purchase.

Cover of Lifemind’s research report, Product Positioning by Worldview, exploring how liberal and conservative values influence product and message preference in retail marketing. Chart from Lifemind’s ...

In today's diverse marketplace, brands encounter the challenge of engaging a wide array of customer demographics. Embracing identity marketing enables brands to resonate with unique self-identities ...

The Global Insurance Advertising Market is projected to grow at a CAGR of 7.2% from 2026 to 2033, according to a new report published by Verified Market Reports®. The report reveals that the market ...

Generative AI is rapidly reshaping market research by enabling the creation of “synthetic personas” and “digital ...

Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...

Robert Kelly is managing director of XTS Energy LLC, and has more than three decades of experience as a business executive. He is a professor of economics and has raised more than $4.5 billion in ...

John Kindervag, the creator of Zero Trust, explains how the five-step Zero Trust model maps to the concepts of security graphs and containment to enable a new level of protection. John Kindervag, the ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...