The oft adhered to rules of marketing are changing —not by trends, but by tectonic shifts in consumer behavior, technology, ...

Factors.ai, an AI-powered B2B demand generation platform, today announced its integration with LinkedIn's Company ...

From campaigns to continuous systems, marketing’s future runs on modular design, agile thinking, and AI orchestration.

The creator economy is going strong — specifically, spending on influencer marketing in the U.S. is projected to hit $10 ...

On this episode of Marketing Vanguard, host Jenny Rooney sits down with Kristen Lauria, chief customer and marketing officer ...

Social isn’t just one branch of marketing; it needs to be treated like a trunk, sturdy and connected to the entire tree.

Marketers often over-prioritize lower-funnel tactics, ignoring brand-building’s role in driving future sales. Learn why ...

The 12th Annual Strategy & Planning Series (SPS) four sessions on demand to help you plan creating a new hybrid workplace in ...

Owlet's top marketer discusses marketing a new product during a promotional season and what the baby monitor brand learned ...

Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a shift to “many-to ...

Every independent RIA has unique access to one niche: the prospects in their own ZIP code. Smart advisors can turn that ...

When brands speak with truth, they don’t need to chase virality. They create velocity, the kind that builds momentum ...