The oft adhered to rules of marketing are changing —not by trends, but by tectonic shifts in consumer behavior, technology, ...

Factors.ai, an AI-powered B2B demand generation platform, today announced its integration with LinkedIn's Company ...

The creator economy is going strong — specifically, spending on influencer marketing in the U.S. is projected to hit $10 ...

True Religion CMO Kristen D’Arcy discusses the brand’s holiday campaign and the power of upper funnel marketing.

On this episode of Marketing Vanguard, host Jenny Rooney sits down with Kristen Lauria, chief customer and marketing officer ...

From campaigns to continuous systems, marketing’s future runs on modular design, agile thinking, and AI orchestration.

Social isn’t just one branch of marketing; it needs to be treated like a trunk, sturdy and connected to the entire tree.

Marketers often over-prioritize lower-funnel tactics, ignoring brand-building’s role in driving future sales. Learn why ...

Chicago-based GoHighLevel Expert Team has officially launched as a specialist agency focused on implementing and managing CRM ...

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

Owlet's top marketer discusses marketing a new product during a promotional season and what the baby monitor brand learned ...

This is the halo effect in action: one marketing channel driving results in multiple distribution channels. These effects ...