Microdramas are scripted series with episodes that last just a few minutes each and are filmed for mobile’s vertical screens ...

Meet the platforms, producers, and power players driving the microdrama boom - from China's ByteDance to U.S. disruptors and ...

A new study published in Information Systems Research finds that certain short-form videos on major platforms can trigger ...

Disney is preparing new user-facing genAI tools that will let subscribers create short-form moments with Disney characters in ...

(By Buzz Knight) When electronic PPM measurement came to the radio business, Programmers came to the realization that our content needed to be shorter and more bite-sized, or else ratings results ...

Content marketing continues to shift with podcasts and short-form video now leading audience engagement strategies Podcasts build strong audience connections, with 88% of listeners consuming entire ...

Short-form videos have gained immense popularity due to their ability to capture viewers’ attention in our era of content overload and shortened attention spans. Photo by Kyle Loftus on Pexels Photo ...

Disney has commenced the process for fully integrating Hulu into the Disney Plus streaming app, and while that's underway, ...

YouTube Shorts have now surpassed videos in revenue, so don’t be surprised if creators start uploading clips over long-form ...

Flash fiction and rhythm games are both beholden to brevity. In the former’s case, complicated ideas are cut down to be ...