AI is replacing developers, writers, and even reviewers-but should machines make and judge games? A bold look at why gaming ...

Ubisoft has stated that its new "Creative Houses" operating model will be unveiled in January 2026. Earlier this week, ...

AI experiment where NPCs react, converse and fight alongside you in real time. It could redefine how we play games. However, ...

Teammates is a first-person shooter designed around AI-powered squad mates that the publisher sees as the future ...

In a series of since-deleted X posts, Grok bragged that Musk had the “potential to drink piss better than any human in ...

During a recent earnings call, Ubisoft had some interesting things to say about the success of its franchises and planned use ...

Ubisoft is debuting new game experience “Teammates” from the developers behind its 2024 project “Neo NPC,” which the French ...

Guillemot and Ubisoft have been banging the AI drum for a while now. Last year, it unveiled its AI-powered " neo-NPCs ," promising that "each conversation between the player and an NPC" would be ...

Discussions over where "the line" lies for using AI assets often ignore a universal truth of consumer behaviour – we pay a ...

Google senior engineer Deep Shah shares how mentorship shaped his career — and his top tips for finding the right mentors.

Did you know that much of the design logic behind video games can be traced back to the creation of Disneyland?

Generative AI is creeping into video games more and more over recent years, with several executives at big companies insisting it should become the norm within the industry. Despite this, generative ...