The majority of promotional expenditures are invested in drug samples, one of the industry’s most important marketing tactics ...

Executives at Akool and Quality Meats shared how they use the technology to make their campaigns more personal and efficient.

Vestcom reveals comprehensive guide to maximize impact of in-store activation with evidence-based best practices grounded in ...

AI and hyperlocal targeting are merging to create a new era of advertising where machine learning delivers precision at scale ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

CRM Marketing is a data-driven strategy that leverages Customer Relationship Management (CRM) software to build and manage relationships with existing and potential customers. It uses customer data ...

Background: Obesity is a multifactorial global health crisis exacerbated by modern food marketing strategies that encourage the consumption of energy-dense, nutrient-poor (EDNP) foods. Children and ...

In the fast-moving and ever-changing world of digital advertising, it’s easy to assume that each click, each impression or each conversion is simply the result of a perfectly placed ad at the right ...

Trying to make your emails actually get opened and lead to something? It’s a common struggle. You put in the work, but sometimes it feels like your messages just disappear into the void. That’s where ...

With all the clutter and noise in modern marketing, most businesses try to shout louder. But what if you listened more closely instead of raising your voice? What if, instead of broadcasting generic ...