NIQ and Amazon Marketing Cloud (AMC) have announced a new collaboration to study the effectiveness of cross-platform ...

Amid the proliferation of media platforms, the increasing expectations of clients and the overwhelming need for simplicity, ...

Hezarfen earned a 2025 Global Recognition Award for using artificial intelligence, blockchain, and legal automation to ...

Explore innovative distance measurement methods for DIY projects. Learn about tools like UWB, barometers, and camera-based systems.

The point is not that CTV does not work — it is that it does not always work as cleanly as it is sold. Marketers can no longer afford to conflate targeting with transparency . Marketers should not ...

The new ImageIR 9800 is the ideal device for high-resolution thermographic measurements of highly dynamic processes, even at ...

Ranjith Rajasekharan received a 2025 Global Recognition Award for his AI-driven enterprise data infrastructure work. His ...

This is the halo effect in action: one marketing channel driving results in multiple distribution channels. These effects ...

Eoin BaileyUK Innovation Manager & Circular Economy Lead7 Steel UK We talk a lot about carbon. Every project, every policy, ...

With a bias towards last-click low funnel channels, brands can get stuck in limbo, never truly able to prove the ...

Barb, the UK TV measurement body, has announced that it is searching for its next Chief Executive following Justin Sampson’s ...

Fuelled by social media and a younger generation of enthusiasts, expert calligraphers talk to Nupur Amarnath on the ...