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Documented failures in LLM systems, from wrongful death claims to AI Overviews siphoning clicks, show why SEOs must audit, ...

Our expert staff answers frequently asked questions in their areas of expertise and defines common terms so you can be a smarter shopper. Read more here. Red LED face masks have dominated the ...

Applying to college can feel like a race against time, especially when you start hearing about Early Decision and Early Action. Both options allow you to submit your application ahead of the regular ...

Answer: Ah, what a great question, especially considering that I am the self-appointed sole holder of that most coveted artifact: the Geekudon Black Belt in the dark art of Google-Fu. That makes yours ...

How much is it worth to be at the top of Google’s search results? According to a new study from SearchLab Digital, it’s almost $3 million annually compared to coming up in the 10th position. The ...

Liberal Supreme Court Justice Sonia Sotomayor on Tuesday warned that the poor quality of civics education means Americans may not know the difference between a president and a king. Sotomayor bemoaned ...

In today’s Digest, we discuss the Arc browser maker being acquired, Apple preparing a Siri search tool, OpenAI launching an AI hiring platform, and smartphones pushing streaming past linear TV in ...

LLM referrals convert no better than search and make up less than 1% of traffic, challenging claims of higher-quality clicks, new data shows. Traffic from large language models (LLMs) doesn’t convert ...