Roblox has been trying to turn its giant audience into real ad money since it went public in 2021, but the effort keeps ...

“The biggest headwind Roblox faces is developer adoption,” said Ben Spoont, CEO of Misfits Gaming, an interactive ...

Oscar Gonzalez is a Texas native who covered video games, conspiracy theories, misinformation and cryptocurrency. A Microsoft official confirmed to The New York Times on Friday that it is conducting ...

Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

ACC athletics directors met on Monday and quickly approved a scheduling model for football that adds a ninth conference game and requires a 10th game against a Power 4 nonconference opponent. The ...

Head of strategy and investment Vincent Ou suggests changes in the Chinese market are overall positive. Creative director of AFK Journey Red Hao talks the nuances of a successful sequel. As Chinese ...

Netmarble has announced the official release date for The King of Fighters AFK, as the game will arrive on mobile devices next month. The company is currently taking pre-registered players on both iOS ...

Roblox is enjoying momentum in growing and monetizing a large user base. Morgan Stanley estimates that advertising could be a $1 billion annual revenue opportunity. There are risks to consider, but if ...

This week, I'm contemplating camping out at my nearest Best Buy to score a Nintendo Switch 2. Meanwhile, my kids have zero desire to encourage me in this pursuit, because the only gaming platform they ...

In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. Netflix will begin ...