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For decades, marketing has ridden one technology wave after another, from the cloud and business intelligence to IoT and augmented reality. Each promised transformation, but few truly changed the role ...

A retailer’s on-site search box is where shoppers are communicating exactly what they want. And that is a powerful and underutilized tool, said Michelle Goad, Chief Digital Officer at Athleta, at the ...

Australian fashion retailer, Above The Clouds, has selected Digital Spotlight to manage its comprehensive search marketing strategy as the brand accelerates its international e-commerce expansion. The ...

AI search engines are gaining traction and may surpass traditional search engine use in just three years. SEO strategies need to evolve for businesses to remain visible in AI-generated search ...

The MarketWatch News Department was not involved in the creation of this content. Jaipur, Rajasthan, Aug. 25, 2025 (GLOBE NEWSWIRE) -- W3era, a leading name in digital marketing, has unveiled its ...

Sonata Insights’ Founder and Chief Analyst writes "Brands can no longer afford to treat AI search as tomorrow’s problem. Here are four things to do now, each grounded in lessons from previous tech ...

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Norman Becomes GroupM CEO The quotable Rob Norman, digital chief of the biggest media buying agency on the planet, GroupM, ...