Every software company preaches customer-centricity. Yet the subscription pricing model commonplace for most cloud software is anything but customer-centric. In a subscription pricing model, customers ...

Picture this: You decide to focus on your fitness and order a monthly protein bar subscription. The protein bar company tells you that it will only charge you for the products if you build a certain ...

As more software companies shift to more flexible pricing models based on consumption, many are choosing to charge customers on a per-use, or usage, basis. While this is easier for customers, it has ...