How to do market research and better understand your target …
Oct 16, 2025 · Discover the different types of market research, AI tools and prompts, and how to decode your findings to turn them into an actionable plan.
9 Best Marketing Research Methods to Know Your Buyer Better
Aug 8, 2024 · What marketing research methods are right for you? Here are nine of the most effective, when you should use them, and how to set them up for success.
30 Tools & Resources for Conducting Market Research
Apr 30, 2024 · Here are 29 of the best tools for conducting market research, including a few recommendations directly from HubSpot market researchers and bloggers who use them.
What Is a Competitive Analysis — and How Do You Conduct One?
Apr 11, 2025 · In this article, I’ll take you through each step of a thorough competitive analysis (also known as “competitor analysis” or “competitor research”), sharing tips from marketing …
A Roundup of Case Study Examples Every Marketer Should See
Feb 21, 2025 · From digital marketing wins to B2B growth strategies, these top case study examples offer invaluable lessons every marketer should learn from.
Target Markets: Why They Aren't Just for Marketers [A Quick Guide]
Oct 17, 2024 · Let's take a closer look at what a target market is, go over how to conduct a target market analysis, see some helpful examples, review target market segmentation, and look into …
TAM, SAM & SOM: What Do They Mean & How Do You Calculate …
Feb 27, 2025 · To help you avoid these issues, I’ve put together a guide that’ll teach you exactly how to calculate your industry’s total addressable market, serviceable addressable market, …
How to Run a Focus Group for Your Business - HubSpot Blog
Mar 22, 2022 · HubSpot's Market Research Kit includes everything you need to run an effective round of market research, including a focus group questionnaire and a guide on how to run …
Causal Research: What It Is and How Marketers Can Benefit
Feb 22, 2023 · First-party data can help you learn more about the impact of your marketing campaigns, improve business metrics like customer loyalty, and conduct research on …
59 Focus Group Questions for Any Purpose - HubSpot Blog
Mar 31, 2022 · Market research is an overarching term for gathering information from you customers about your business, and focus groups are one way to conduct market research.